Optimize Episode 032: Ann Smarty on Link Building Strategies, Agency Selection Process, and Topical Authority

Join Nate Matherson as he sits down with Ann Smarty for the thirty-second episode of the Optimize podcast. Ann is an SEO expert with industry experience since 2005 and is the founder of Smarty Marketing, a client-first boutique SEO agency based in New York. She was the former editor-in-chief of Search Engine Journal, a frequent contributor to prominent search and social blogs like Small Business Trends and Mashable, and a speaker at Pubcon and other digital marketing events. In our episode today, Ann and I discuss organic search and AI predictions for 2024, her recent report, The State of The Link Building Industry 2023, helpful content, algorithm updates, and more! During the episode, Ann shares her experience with Google’s algorithm evolution over the years and how user experience metrics signal Google that your website’s content is valuable to the readers and should rank highly. In this week’s deep dive, Ann shares her thoughts on the challenges agencies face in acquiring clients and the problems clients face when choosing an agency. Listen to her thoughts on the importance of experience and longevity when selecting an SEO agency, why you should educate yourself before your first meeting, and how shortcuts and hype can backfire. Rounding out the episode, Ann and Nate discuss link-building strategies, topical authority, creating link bait, and reputation management. Closing out the episode is our popular lightning round of questions!

Jan 10, 2024

Learn More About Ann Smarty

LinkedIn: https://www.linkedin.com/in/annsmarty/ 

Twitter: https://twitter.com/seosmarty 

Website: https://www.smarty.marketing/ 

Resources:

The State of The Link Building Industry 2023 Report

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CEO & Co-Founder at Draft.dev

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CEO & Co-Founder at Draft.dev

We used to create outlines for our posts, either by paying a consultant $75+ each, or by spending 1-2 hours researching and creating each one ourselves. With Positional, we can create the best outlines for our target keyword clusters and get alternatives within a couple clicks.

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