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Resources and Insights

Go in-depth on all things content marketing and SEO, including technical SEO, link-building, and more. Our team of experts provides regular commentary on the changing SEO landscape and tips for content marketing professionals looking to get ahead.

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Case Studies

How to Choose Keywords for SEO: My 4-Step Process

Christy Bieber
April 22, 2024
Resources

Blogging for Business: 5 Benefits and 9 Tips to Get Started

Christy Bieber
April 22, 2024
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What Is Dwell Time, and How Does It Impact SEO?

Nate Matherson
April 18, 2024
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SEO vs. SEM: Comparing Techniques, Costs & Impact

Nate Matherson
April 17, 2024
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Indexing in SEO: Checking, Improving, and Best Practices

Nate Matherson
April 15, 2024
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What Are Primary Keywords in SEO?

Nate Matherson
April 4, 2024
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Scroll Depth: Why It Matters, How to Improve It & Tools to Use

Nate Matherson
April 3, 2024
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Google Search Console API: Beginner’s Guide to Get Started

Karl Hughes
April 2, 2024
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People Also Ask: Optimizing for Google’s PAA Boxes

Nate Matherson
March 31, 2024
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7 Best Websites for Hiring Freelance Writers

David Broderick
March 14, 2024
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Programmatic SEO: A Beginner’s Guide (with Examples)

Nate Matherson
March 12, 2024
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Featured

What Is an H1 Tag? SEO Best Practices & Examples

Nate Matherson
March 8, 2024
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13 Best Keyword Clustering Tools for SEO

Lizzie Davey
March 6, 2024
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15 Best Internal Linking Tools for SEO

Lizzie Davey
March 4, 2024
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Author Schema Markup & SEO: How It Works, Examples

Karl Hughes
March 1, 2024
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Search Intent in SEO: What It Is, Examples, Types

Kasper Siig
February 28, 2024
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How to Create a Website Content Inventory (+ Template)

Lizzie Davey
February 25, 2024
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Is SEO Dead? Not Yet, But Search Is Changing

Lizzie Davey
February 23, 2024
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What Is Link Bait? 7 Different Types & Examples

Nate Matherson
February 21, 2024
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How to Fix “Duplicate Without User-Selected Canonical” in GSC

Lizzie Davey
February 19, 2024
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20 Best Marketing Newsletters to Subscribe to in 2024

Lizzie Davey
February 12, 2024
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How to Get a LinkedIn Community Top Voice Badge

Nate Matherson
February 8, 2024
Resources

What Is Product-Led SEO? Playbook with 5 Examples

David Broderick
February 6, 2024
Resources

Content Repurposing: How I’m Doing It

Nate Matherson
February 6, 2024
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21 Best SEO Newsletters to Subscribe to in 2024

Lizzie Davey
February 2, 2024
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308 Permanent Redirects: How to Use Them

Lizzie Davey
February 1, 2024
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4 Easy Ways to Search a Website for Keywords

Lizzie Davey
January 29, 2024
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Google's PageRank Algorithm | What It Is & How They Use It

Karl Hughes
January 22, 2024
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How Long Does It Take to Rank in Google with SEO?

Lizzie Davey
January 22, 2024
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Header Tags & SEO: A Quick Tutorial & 9 Best Practices

Lizzie Davey
January 15, 2024
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What Is a URL Slug? 9 Best Practices for SEO

Lizzie Davey
January 15, 2024
Resources

SEO for Startups | 6 Key Steps for Founders

Lizzie Davey
January 8, 2024
Resources

Case Study: Growth Plays Founder JH Scherck Uses Internals to Power Internal Linking Strategies for Leading Tech Clients

Nate Matherson
January 2, 2024
Case Studies

Hreflang Attributes: 3 Ways to Implement Tags, Common Issues

Karl Hughes
December 21, 2023
Resources

Guest Blogging for SEO: How It Works, Examples, and Risks

Nate Matherson
December 20, 2023
Resources

Keyword Search Volume: How to Find It and Use It in SEO Strategy

Lizzie Davey
December 18, 2023
Resources

Google Rankings Dropped Dramatically | 12 Steps to Take

Nate Matherson
December 12, 2023
Resources

Content Gap Analysis: A Step-by-Step Guide for SEOs

Lizzie Davey
December 8, 2023
Resources

How to Refresh and Update Website Content (and Why)

Lizzie Davey
December 6, 2023
Resources

Core Web Vitals | What They Are & How to Improve Them

Karl Hughes
November 22, 2023
Resources

SaaS SEO: A 6-Step Strategy (with Examples)

Nate Matherson
November 14, 2023
Resources
Featured

How to Fix “Not found (404)” in Google Search Console

Nate Matherson
November 12, 2023
Resources

How to Fix “Discovered - currently not indexed” in Google Search Console

Nate Matherson
November 10, 2023
Resources

How to Find Competitor Keywords | Approach and 6 Toolsets

Nate Matherson
November 10, 2023
Resources

How to Create an Editorial Calendar | Template and Example

Nate Matherson
November 10, 2023
Resources

How to Hire Content Writers | Step-by-Step

Nate Matherson
October 20, 2023
Resources
Featured

Inbound vs. Outbound Marketing | Examples, Differences

Austin Goodwin
October 18, 2023
Resources

How to Submit Your Website’s Sitemap to Search Engines

Kasper Siig
October 13, 2023
Resources

16 Best SEO Podcasts in 2024

Austin Goodwin
October 13, 2023
Resources

What Is Keyword Density | How Does It Impact SEO?

Austin Goodwin
September 14, 2023
Resources

Above-the-Fold SEO: 8 Best Practices

Nate Matherson
September 8, 2023
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Canonical URLs | Using Canonical Tags for SEO

Amr Abdou
September 5, 2023
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Cumulative Layout Shift (CLS): How It Works, Debugging, and Improving

Karl Hughes
August 31, 2023
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Page Speed & SEO | Why It Matters and 8 Ways To Improve

Omkar Naidu
August 26, 2023
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First Input Delay (FID): How It Works, Debugging, and Improving

Karl Hughes
August 23, 2023
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Largest Contentful Paint (LCP) | Debugging & Improving

Roel Peters
August 6, 2023
Resources

Setting SEO KPIs | 9 Indicators to Track for Success

Nate Matherson
July 19, 2023
Resources

What Is Google Sandbox in SEO? How to Get Out Faster

Nate Matherson
July 12, 2023
Resources

Content Outlines: Improve Quality and SEO [Template]

Nate Matherson
July 4, 2023
Resources

Content Optimization | 17 Steps to Improve SEO Rankings

Nate Matherson
June 29, 2023
Resources
Featured

React Lazy Loading Tutorial | Improve Web Page Performance

Cameron Pavey
June 20, 2023
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PageSpeed Insights API | Build A Performance Monitoring Tool

Milap Neupane
June 20, 2023
Resources

Using Long-Tail Keywords Effectively in SEO

Zachary Stephens
June 16, 2023
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Duplicate Content & SEO | Why It Matters and How to Fix It

Nate Matherson
June 14, 2023
Resources

What Is a Permalink? SEO Best Practices

Nate Matherson
June 14, 2023
Resources

What Is Anchor Text? Why It’s Important & How to Optimize It.

Nate Matherson
June 1, 2023
Resources

Write Fantastic Meta Descriptions | SEO Best Practices in 2023

Nate Matherson
May 29, 2023
Resources

On-Page vs. Off-Page SEO | In-Depth Guide (14-Step Checklist)

Nate Matherson
May 26, 2023
Resources

What Is Thin Content in SEO? | How to Fix It and Avoid Penalties

Nate Matherson
May 23, 2023
Resources

Title Tags in SEO | How-to Guide (6 Best Practices in 2023)

Nate Matherson
May 20, 2023
Resources

301 Redirects | How They Work and How to Use Them for SEO

Nate Matherson
May 15, 2023
Resources

Domain Authority | What It Is (and Isn’t) and How to Improve It

Nate Matherson
May 9, 2023
Resources

Keyword Cannibalization: How to Identify and Fix It in 2023

Nate Matherson
April 30, 2023
Resources
Featured

Internal Linking for SEO | Tips, Tactics, and Tools to Use

Nate Matherson
April 25, 2023
Resources
Featured

AI Content Detection | Using AutoDetect in 2023

Nate Matherson
April 23, 2023
Resources

Google's Guidelines on AI-Generated Content (Updated April 2023)

Nate Matherson
April 12, 2023
Resources

How We Grew Our Startup's Blog to 200,000 Visitors per Month (SEO)

Nate Matherson
April 10, 2023
Resources
Featured

Building Backlinks | How I Built Thousands (from NYT, WSJ, Stanford)

Nate Matherson
April 10, 2023
Resources
Featured

Technical SEO Mega-Guide: 15 Things to Implement Today

Nate Matherson
April 2, 2023
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Featured