Episode
40

Jesse McFarland

Link Building Strategies (Good & Bad), Defining Proper SEO Strategy, and Humanizing AI-content

March 6, 2024

Join Nate Matherson as he sits down with Jesse McFarland for the fortieth episode of the Optimize podcast. Jesse is currently the CEO and Founder of SpearPoint Marketing and the Brands & Brews podcast host. Jesse is an SEO & Marketing leader with 15+ years of B2B, B2C, Legal, SaaS, Healthcare, & more.

During the episode, Jesse and Nate break down various SEO strategies that are working and ones that should be avoided. Jesse shares the importance of aligning brand purpose, product, and audience with your SEO and content strategy and how this order of operations informs the content you should produce – not just blindly selecting keywords. In this week’s deep dive, listen to Jesse shares his experience of ‘humanizing’ AI-generated content and why you should value human-generated content before adding AI as a tool.

As part of this conversation, Jesse outlines his workflows and editorial processes to take AI content and generate an E-E-A-T abiding ‘humanized’ version ready to publish. Rounding out the episode, Jesse and Nate cover topics like Technical SEO, site audits, link-building strategies that work (and don’t), and using LinkedIn to test or repurpose content. Closing the episode is our popular lightning round of questions!

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Episode Transcript

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Optimize Episode 040: Jesse McFarland on Link Building Strategies (Good & Bad), Defining Proper SEO Strategy, and Humanizing AI-content

Mar 6, 2024

Join Nate Matherson as he sits down with Jesse McFarland for the fortieth episode of the Optimize podcast. Jesse is currently the CEO and Founder of SpearPoint Marketing and the Brands & Brews podcast host. Jesse is an SEO & Marketing leader with 15+ years of B2B, B2C, Legal, SaaS, Healthcare, & more.

During the episode, Jesse and Nate break down various SEO strategies that are working and ones that should be avoided. Jesse shares the importance of aligning brand purpose, product, and audience with your SEO and content strategy and how this order of operations informs the content you should produce – not just blindly selecting keywords. In this week’s deep dive, listen to Jesse shares his experience of ‘humanizing’ AI-generated content and why you should value human-generated content before adding AI as a tool.

As part of this conversation, Jesse outlines his workflows and editorial processes to take AI content and generate an E-E-A-T abiding ‘humanized’ version ready to publish. Rounding out the episode, Jesse and Nate cover topics like Technical SEO, site audits, link-building strategies that work (and don’t), and using LinkedIn to test or repurpose content. Closing the episode is our popular lightning round of questions!

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Co-Founder & Head of Marketing at Warmly

As an SEO novice, Positional makes it easy. I can quickly go from keyword research, to clustering, to content outlines, then go focus on just making good content. I felt like it helped bridge the gaps between what would’ve taken 3 or more tools in the past.

Kevin Galang
Head of Growth at Definite

The first time we used Positional's toolset was to revamp an older but important piece of content. We used Optimize for optimization, and Internals for internal linking suggestions. We went from position #6 to #1 with the changes and increased our organic search traffic to the page by 400%. Today, Positional is an integral part of our blogging strategy, from topic generation to blog renovation.

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CEO & Co-Founder at Draft.dev

“We’ve been moving up the search rankings. When we first started using Positional, we had about 1,000 visitors from organic search per month, and today, we have over 12,000 visitors from organic search per month. And obviously, Positional has played a large role in our growth.

Alex Bass
CEO & Co-Founder

Positional takes the guessing game out of our content and SEO strategy. It allows me to do extremely quick keyword research which I can then turn into detailed instructions for our content writers through their Optimize tool. I love the speed new capabilities are being added!

Phillip Eller
CEO & Co-Founder at AccessOwl

I've been using Positional since its closed beta, and it boosted our SEO results so far! We've published over 80 articles with Positional and it has gained traction very well. The "Optimize" tool is my favorite — it ensures we use the right keywords for better rankings. The "Content Analytics" tool is also great for showing us exactly where we should improve our content.

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COO & Co-Founder at Genomelink

Positional's tools are an essential supplement to any search-driven content effort. They help us save time and produce better content for both our company blog and our clients.

Karl Hughes
CEO & Co-Founder at Draft.dev
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