Episode
44

Mordy Oberstein

Algorithm Updates, Transparency in Content, Originality Scores, and E-E-A-T

April 3, 2024

Join Nate Matherson as he sits down with Mordy Oberstein for the forty-fourth episode of the Optimize podcast. Mordy is currently the Head of SEO Brand at Wix and concurrently serves as a communications advisor for Semrush. He hosts the SERP's Up Podcast and the SEO Rant Podcast and co-hosts the Edge of Web's news podcast.

Mordy speaks at SEO events worldwide and contributes to various SEO publications. During the episode, Mordy and Nate break down the March algorithm updates and provide insight into how to recover if your site was impacted. Mordy highlighted the importance of not sitting idle while the updates are settling out and getting ahead of any impacts by reviewing your site for potential weak points and addressing them.

In this week’s deep dive, Mordy and Nate discuss the importance of transparency and originality in content in shaping the overall user experience for your visitors and demonstrating E-E-A-T. Mordy gives our listeners a robust dissection of his ideas for Google to release updates to improve the SERPs. The pair discuss the hypothetical implementation of an “originality score” and the potential benefits of cementing content with the highest authority into the top-ranking spots for six months to encourage content teams to write better content on topics with long tail keywords versus focusing solely on head terms. Rounding out the episode, Mordy shares his requirements for creating fantastic content, the power of the SEO community, and his frustrations with traditional publishers substituting a rigorous content strategy with affiliate marketing. Closing the episode is our popular lightning round of questions!

What to Listen For

Episode Transcript

More Ways to Listen

Optimize Episode 044: Mordy Oberstein on Algorithm Updates, Transparency in Content, Originality Scores, and E-E-A-T

Apr 3, 2024

Join Nate Matherson as he sits down with Mordy Oberstein for the forty-fourth episode of the Optimize podcast. Mordy is currently the Head of SEO Brand at Wix and concurrently serves as a communications advisor for Semrush. He hosts the SERP's Up Podcast and the SEO Rant Podcast and co-hosts the Edge of Web's news podcast.

Mordy speaks at SEO events worldwide and contributes to various SEO publications. During the episode, Mordy and Nate break down the March algorithm updates and provide insight into how to recover if your site was impacted. Mordy highlighted the importance of not sitting idle while the updates are settling out and getting ahead of any impacts by reviewing your site for potential weak points and addressing them.

In this week’s deep dive, Mordy and Nate discuss the importance of transparency and originality in content in shaping the overall user experience for your visitors and demonstrating E-E-A-T. Mordy gives our listeners a robust dissection of his ideas for Google to release updates to improve the SERPs. The pair discuss the hypothetical implementation of an “originality score” and the potential benefits of cementing content with the highest authority into the top-ranking spots for six months to encourage content teams to write better content on topics with long tail keywords versus focusing solely on head terms. Rounding out the episode, Mordy shares his requirements for creating fantastic content, the power of the SEO community, and his frustrations with traditional publishers substituting a rigorous content strategy with affiliate marketing. Closing the episode is our popular lightning round of questions!

Ready to Get Started?

Join hundreds of leading SEO and content marketing teams who trust Positional to enhance their content strategy, provide comprehensive analytics, and highlight data-driven optimizations for their channel.

Book a Demo

Positional's tools are an essential supplement to any search-driven content effort. They help us save time and produce better content for both our company blog and our clients.

Karl Hughes
CEO & Co-Founder at Draft.dev

We used to create outlines for our posts, either by paying a consultant $75+ each, or by spending 1-2 hours researching and creating each one ourselves. With Positional, we can create the best outlines for our target keyword clusters and get alternatives within a couple clicks.

Louis-Victor Jadavji
CEO & Co-Founder at Taloflow

Positional has proven indispensable in our SEO strategy. Its rapid optimization capabilities for our blogs led to noticeable improvements in search rankings within a month. From planning to making our content better, it’s like having a teammate. Our team loves it!

Varun Varma
Co-Founder at Typo

Positional is a must-use tool for any growing startup that cares about SEO. It's simple and easy to use but as powerful as anything out there. Plus their customer support is next level.

Matthew Busel
Co-Founder at Whalesync

Positional's tools are an essential supplement to any search-driven content effort. They help us save time and produce better content for both our company blog and our clients.

Karl Hughes
CEO & Co-Founder at Draft.dev

We used to create outlines for our posts, either by paying a consultant $75+ each, or by spending 1-2 hours researching and creating each one ourselves. With Positional, we can create the best outlines for our target keyword clusters and get alternatives within a couple clicks.

Louis-Victor Jadavji
CEO & Co-Founder at Taloflow

Positional has proven indispensable in our SEO strategy. Its rapid optimization capabilities for our blogs led to noticeable improvements in search rankings within a month. From planning to making our content better, it’s like having a teammate. Our team loves it!

Varun Varma
Co-Founder at Typo

Positional is a must-use tool for any growing startup that cares about SEO. It's simple and easy to use but as powerful as anything out there. Plus their customer support is next level.

Matthew Busel
Co-Founder at Whalesync

Positional has been an amazing addition to our SEO and Content team's workflows, enhancing our overall efficiency. We particularly love using AutoDetect and Internal Linking on a daily basis!

Lindsey Barnes
SEO Manager at Klay Media

Nate and the positional team are the best of the best in SEO, content marketing, and helping you grow your organic traffic. The combination of their expertise and the SEO and content tool they’ve built has allowed us to build a scalable content engine. Reach out to me anytime for a testimony. They are truly phenomenal.

Alan Zhao
Co-Founder & Head of Marketing at Warmly

As an SEO novice, Positional makes it easy. I can quickly go from keyword research, to clustering, to content outlines, then go focus on just making good content. I felt like it helped bridge the gaps between what would’ve taken 3 or more tools in the past.

Kevin Galang
Head of Growth at Definite

The first time we used Positional's toolset was to revamp an older but important piece of content. We used Optimize for optimization, and Internals for internal linking suggestions. We went from position #6 to #1 with the changes and increased our organic search traffic to the page by 400%. Today, Positional is an integral part of our blogging strategy, from topic generation to blog renovation.

Nate Lee
CEO and Co-Founder at Speedscale

Positional has been an amazing addition to our SEO and Content team's workflows, enhancing our overall efficiency. We particularly love using AutoDetect and Internal Linking on a daily basis!

Lindsey Barnes
SEO Manager at Klay Media

Nate and the positional team are the best of the best in SEO, content marketing, and helping you grow your organic traffic. The combination of their expertise and the SEO and content tool they’ve built has allowed us to build a scalable content engine. Reach out to me anytime for a testimony. They are truly phenomenal.

Alan Zhao
Co-Founder & Head of Marketing at Warmly

As an SEO novice, Positional makes it easy. I can quickly go from keyword research, to clustering, to content outlines, then go focus on just making good content. I felt like it helped bridge the gaps between what would’ve taken 3 or more tools in the past.

Kevin Galang
Head of Growth at Definite

The first time we used Positional's toolset was to revamp an older but important piece of content. We used Optimize for optimization, and Internals for internal linking suggestions. We went from position #6 to #1 with the changes and increased our organic search traffic to the page by 400%. Today, Positional is an integral part of our blogging strategy, from topic generation to blog renovation.

Nate Lee
CEO and Co-Founder at Speedscale

“We’ve been moving up the search rankings. When we first started using Positional, we had about 1,000 visitors from organic search per month, and today, we have over 12,000 visitors from organic search per month. And obviously, Positional has played a large role in our growth.

Alex Bass
CEO & Co-Founder

Positional takes the guessing game out of our content and SEO strategy. It allows me to do extremely quick keyword research which I can then turn into detailed instructions for our content writers through their Optimize tool. I love the speed new capabilities are being added!

Phillip Eller
CEO & Co-Founder at AccessOwl

I've been using Positional since its closed beta, and it boosted our SEO results so far! We've published over 80 articles with Positional and it has gained traction very well. The "Optimize" tool is my favorite — it ensures we use the right keywords for better rankings. The "Content Analytics" tool is also great for showing us exactly where we should improve our content.

Yuta Matsuda
COO & Co-Founder at Genomelink

Positional's tools are an essential supplement to any search-driven content effort. They help us save time and produce better content for both our company blog and our clients.

Karl Hughes
CEO & Co-Founder at Draft.dev

“We’ve been moving up the search rankings. When we first started using Positional, we had about 1,000 visitors from organic search per month, and today, we have over 12,000 visitors from organic search per month. And obviously, Positional has played a large role in our growth.

Alex Bass
CEO & Co-Founder

Positional takes the guessing game out of our content and SEO strategy. It allows me to do extremely quick keyword research which I can then turn into detailed instructions for our content writers through their Optimize tool. I love the speed new capabilities are being added!

Phillip Eller
CEO & Co-Founder at AccessOwl

I've been using Positional since its closed beta, and it boosted our SEO results so far! We've published over 80 articles with Positional and it has gained traction very well. The "Optimize" tool is my favorite — it ensures we use the right keywords for better rankings. The "Content Analytics" tool is also great for showing us exactly where we should improve our content.

Yuta Matsuda
COO & Co-Founder at Genomelink

Positional's tools are an essential supplement to any search-driven content effort. They help us save time and produce better content for both our company blog and our clients.

Karl Hughes
CEO & Co-Founder at Draft.dev
Algorithm Updates
Content Strategy