Optimize Episode 031: Ty Magnin on Opportunities for Content Marketing in 2024, Diversifying Content Channels, and AI’s Dilemma

Join Nate Matherson as he sits down with Ty Magnin for the thirty-first episode of the Optimize podcast. Ty is the CEO of Animalz, a content marketing agency for enterprise companies, startups, and VC firms. He previously led marketing teams at Emotive, UiPath, and Appcues. In our episode today, Ty and Nate review a turbulent 2023 for content marketing agencies and envision what’s ahead for the industry in 2024. During the episode, Ty shares his experience experimenting with AI-generated content, the results, and his lingering skepticism of the efficacy of AI-generated content in SEO channels in 2024. In this week’s deep dive, Ty shares his thoughts on the importance of ROI tracking and how diversifying content channels, content adaptability, and distribution play a crucial role in performance metrics. Rounding out the episode, Ty and Nate discuss SGE, user search behavior, and other predictions for content marketing in 2024. Closing out the episode is our popular lightning round of questions!

Jan 3, 2024

Learn More About Ty Magnin

LinkedIn: https://www.linkedin.com/in/tylermagnin/ 

Twitter: https://twitter.com/tymagnin

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CEO & Co-Founder at Draft.dev

Positional's tools are an essential supplement to any search-driven content effort. They help us save time and produce better content for both our company blog and our clients.

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CEO & Co-Founder at Draft.dev

We used to create outlines for our posts, either by paying a consultant $75+ each, or by spending 1-2 hours researching and creating each one ourselves. With Positional, we can create the best outlines for our target keyword clusters and get alternatives within a couple clicks.

Louis-Victor Jadavji
CEO & Co-Founder at Taloflow

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Varun Varma
Co-Founder at Typo