Episode
31

Ty Magnin

Opportunities for Content Marketing in 2024, Diversifying Content Channels, and AI’s Dilemma

January 3, 2024

Join Nate Matherson as he sits down with Ty Magnin for the thirty-first episode of the Optimize podcast. Ty is the CEO of Animalz, a content marketing agency for enterprise companies, startups, and VC firms. He previously led marketing teams at Emotive, UiPath, and Appcues.

In our episode today, Ty and Nate review a turbulent 2023 for content marketing agencies and envision what’s ahead for the industry in 2024. During the episode, Ty shares his experience experimenting with AI-generated content, the results, and his lingering skepticism of the efficacy of AI-generated content in SEO channels in 2024.

In this week’s deep dive, Ty shares his thoughts on the importance of ROI tracking and how diversifying content channels, content adaptability, and distribution play a crucial role in performance metrics. Rounding out the episode, Ty and Nate discuss SGE, user search behavior, and other predictions for content marketing in 2024. Closing out the episode is our popular lightning round of questions!

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Episode Transcript

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Optimize Episode 031: Ty Magnin on Opportunities for Content Marketing in 2024, Diversifying Content Channels, and AI’s Dilemma

Jan 3, 2024

Join Nate Matherson as he sits down with Ty Magnin for the thirty-first episode of the Optimize podcast. Ty is the CEO of Animalz, a content marketing agency for enterprise companies, startups, and VC firms. He previously led marketing teams at Emotive, UiPath, and Appcues.

In our episode today, Ty and Nate review a turbulent 2023 for content marketing agencies and envision what’s ahead for the industry in 2024. During the episode, Ty shares his experience experimenting with AI-generated content, the results, and his lingering skepticism of the efficacy of AI-generated content in SEO channels in 2024.

In this week’s deep dive, Ty shares his thoughts on the importance of ROI tracking and how diversifying content channels, content adaptability, and distribution play a crucial role in performance metrics. Rounding out the episode, Ty and Nate discuss SGE, user search behavior, and other predictions for content marketing in 2024. Closing out the episode is our popular lightning round of questions!

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We used to create outlines for our posts, either by paying a consultant $75+ each, or by spending 1-2 hours researching and creating each one ourselves. With Positional, we can create the best outlines for our target keyword clusters and get alternatives within a couple clicks.

Louis-Victor Jadavji
CEO & Co-Founder at Taloflow

Positional has proven indispensable in our SEO strategy. Its rapid optimization capabilities for our blogs led to noticeable improvements in search rankings within a month. From planning to making our content better, it’s like having a teammate. Our team loves it!

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Nate and the positional team are the best of the best in SEO, content marketing, and helping you grow your organic traffic. The combination of their expertise and the SEO and content tool they’ve built has allowed us to build a scalable content engine. Reach out to me anytime for a testimony. They are truly phenomenal.

Alan Zhao
Co-Founder & Head of Marketing at Warmly

As an SEO novice, Positional makes it easy. I can quickly go from keyword research, to clustering, to content outlines, then go focus on just making good content. I felt like it helped bridge the gaps between what would’ve taken 3 or more tools in the past.

Kevin Galang
Head of Growth at Definite

The first time we used Positional's toolset was to revamp an older but important piece of content. We used Optimize for optimization, and Internals for internal linking suggestions. We went from position #6 to #1 with the changes and increased our organic search traffic to the page by 400%. Today, Positional is an integral part of our blogging strategy, from topic generation to blog renovation.

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Karl Hughes
CEO & Co-Founder at Draft.dev

“We’ve been moving up the search rankings. When we first started using Positional, we had about 1,000 visitors from organic search per month, and today, we have over 12,000 visitors from organic search per month. And obviously, Positional has played a large role in our growth.

Alex Bass
CEO & Co-Founder

Positional takes the guessing game out of our content and SEO strategy. It allows me to do extremely quick keyword research which I can then turn into detailed instructions for our content writers through their Optimize tool. I love the speed new capabilities are being added!

Phillip Eller
CEO & Co-Founder at AccessOwl

I've been using Positional since its closed beta, and it boosted our SEO results so far! We've published over 80 articles with Positional and it has gained traction very well. The "Optimize" tool is my favorite — it ensures we use the right keywords for better rankings. The "Content Analytics" tool is also great for showing us exactly where we should improve our content.

Yuta Matsuda
COO & Co-Founder at Genomelink

Positional's tools are an essential supplement to any search-driven content effort. They help us save time and produce better content for both our company blog and our clients.

Karl Hughes
CEO & Co-Founder at Draft.dev
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